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The Hope that Band of Outsiders Would Never Be a Lesson Now it May Be

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Donato Sardella/Getty Images for Barneys New York.

Donato Sardella/Getty Images for Barneys New York.

If you’re a Band of Outsiders fan, that sinking feeling is very well justified. The brand, its fashions, its intellectual property and to a lesser extent, its owners are now owned…by someone else. Band of Outsiders if you recalled saw a meteoric rise with the cool kids of the industry, but somehow the company took a left turn and layoffs started to occur, stores started to close and the money…well…what money. The NYTimes has a sort of gory blow by blow accounting followed by a post-mortem on the brand’s demise.


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